Driving Engagement with Loyalty Programs and Customer Experience
Omschrijving
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.
Ik heb een vraag over het boek:
‘Loyalty Management - Ziliani, Cristina (University of Parma, Ieva, Marco (University of Parma’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
