Name: Hotel Atmospherics and Consumer Behavior: A Content Analysis Approach. - Sabir, Irfan, Rehman, Anees-ur, Majid, Muhammad Bilal
Price: 46.3 EUR
Author: Sabir, Irfan, Rehman, Anees-ur, Majid, Muhammad Bilal
ISBN: 9786202683746

Hotel Atmospherics and Consumer Behavior: A Content Analysis Approach.

Sabir, Irfan, Rehman, Anees-ur, Majid, Muhammad Bilal

Omschrijving

Currently all the businesses are facing hyper competition and all industries are using different components of visual merchandising and atmospherics to attract the customers, get competitive advantage and become leaders in the market by differentiating themselves from their competitors at same time to be successful in the market. Current research is on atmospherics of hotels and its effects on the behavior of customers in Pakistan. It will be helpful for owners, managers and marketers by providing them road-map to develop different strategies to attract and retain customers and ultimately getting a larger market share by eliminating the controversial elements from the hotels and influencing the behavior of customers.

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Schrijver: Sabir, Irfan, Rehman, Anees-ur, Majid, Muhammad Bilal
Titel: Hotel Atmospherics and Consumer Behavior: A Content Analysis Approach.
Uitgever: LAP LAMBERT Academic Publishing

Jaar: 2020
Taal: Engels
Pagina's: 52

EAN: 9786202683746
Bindwijze: Paperback

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Hotel Atmospherics and Consumer Behavior: A Content Analysis Approach.

Sabir, Irfan, Rehman, Anees-ur, Majid, Muhammad Bilal

Omschrijving

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