Understanding Interfirm Collaboration for Competitive Advantage
Omschrijving
The strategic importance of interfirm partnerships, their growing complexity, volume and frequently international nature has amplified the relevance to ensure future leaders have the skills required to manage them. This book describes the strategic relevance of partnering, which frequently forms the basis for a firm’s competitive advantage.
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‘Strategic Partnership Management - Gibbs, Richard, Puranik, Akash’.
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