Understanding how culture impacts international business is crucial for organizational learning, growth and renewal. This coursebook, replete with examples from everyday organizational life, is an invaluable ethnographic resource for researchers, teachers, organizational consultants, and global strategic managers in international business.
Ik heb een vraag over het boek:
‘Ethnography in International Business - Brannen, Mary Yoko (San Jose State University’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
